SimpleWebflow

Website builder, web designer, or something in between

The choice is usually presented as cheap and awkward versus expensive and good. There is a third shape, and the useful thing is knowing which of the three your business actually needs.

When a designer earns the fee When a builder is enough The middle option
Build my website Free to see it finished. No card until you go live.

When a designer is genuinely worth the money

  • You need a shop with stock, variants, shipping rules and tax.
  • You need bookings with real availability, deposits and reminders.
  • The site has to talk to software you already run the business on.
  • You have a brand that exists and must be followed precisely.
  • You need many pages, structured, with a content plan behind them.
  • The site is the business rather than a front door to it.

In any of those cases, pay the fee. A person who does this professionally will save you more than they cost, and no automated build is going to produce a working booking system.

When a builder is genuinely enough

If you have time, some patience with software, and an eye for layout, a builder will get you a decent site for $200 to $600 a year. The honest costs are the twenty to sixty hours it takes and the fact that you are renting: the site is not yours to move.

For a brand new business testing whether an idea works at all, that is a perfectly sensible trade. Start there and move when the business is real.

The middle option

Most local businesses need neither. They need one page that says clearly what they do, where they work, what it costs and how to get hold of them, looking like it was made by someone who cared, on an address they own.

That is a well-defined problem and it does not need six weeks of a person's time. Here it is $199 to build, $15 a month to host, and the address from $35 a year in your name. You see the finished site before paying, and you edit it yourself afterwards without an hourly rate.

Cost
$199 once rather than $2,000 to $8,000.
Time
A minute to build, the same day to go live, rather than four to eight weeks.
Ownership
A real WordPress theme and a domain in your name, rather than a rented page.
Changes
You make them, in plain language, rather than booking an hour of somebody's time.

Questions to ask whoever you choose

  • Whose name goes in the domain registrant field?
  • What happens if I want to leave, and what do I take with me?
  • Who writes the words, and who supplies the photographs?
  • What does a change cost after launch?
  • What is the total in year three, not year one?

What you actually end up owning

Most ways of getting a website end with you renting one. Cancel a builder subscription and the pages stop existing; there is nothing to take with you because there was never a file. That is the trade you make for the monthly price, and plenty of people make it knowingly.

This is not that. What gets built for you is a WordPress theme: a real folder of files, with its own style.css, index.php and functions.php, that installs through Appearance, Themes, Add New, Upload Theme on any WordPress host in the world. We host it for you at $15 a month so you never have to think about it, and the web address is registered in your name, not ours.

If you ever want to leave, ask for a copy and it is yours: the theme file, the address, the content. You can hand it to any developer and they will recognise exactly what they are looking at, because it is an ordinary WordPress theme and not a proprietary export nobody else can open.

What it costs

Free to look at the finished site. You pay when you want it live.

Website set-up One time. Designed, written, built. $199
Hosting Online, secured, backed up. $15/mo
Your web address Registered in your name, renewed yearly. from $35/yr
Today then $15/mo, or $150/yr to save two months $199
Free to see it finished No card to look Cancel whenever

Addresses cost different amounts by ending: a .com is cheaper than a .io. We charge what the registrar charges us plus a small margin, and show the exact figure before you pay.

Questions

Can I start with the middle option and hire a designer later?

Yes, and it is a good order to do it in. A designer briefed against a working site with real content is cheaper and faster than one starting from a blank page and a conversation.

Will an automated build look generic?

That is the fair question, so look at one before deciding. The design varies with the trade and the colours, and every word is yours to rewrite.

What if I need a shop?

Hire someone, or use a builder with a shop built in. We do not do shops and we will tell you that rather than sell you a page with a broken checkout.

Do I have to sign anything?

No contract and no minimum term. Hosting is monthly or yearly and can be cancelled whenever.

Keep reading

Describe your business.
See what we make of it.

Free to look, and nothing to cancel if you decide against it.

Build my website