A bakery website that gets people through the door

Opening hours are the most-read words on the page

This is true of every food business and it is still, remarkably often, the information hardest to find. Hours belong in text near the top, per day, including the days you are closed, and they belong on the page rather than only inside a Google listing, because the listing is what people check second.

Directly beneath them belongs the address, as text and as a map link, and the answer to "can I park". A bakery that is a five minute walk from anywhere convenient loses more custom to unanswered parking than to price.

The sections that matter for a bakery

Today's hours, and the days you are closed

Per day, in text. Statutory and public holidays and a summer closure are worth a line of their own.

What you bake, photographed

Your own product, in daylight, on a plain surface. Bread and cakes photograph well and stock imagery is instantly recognisable as not-yours.

Custom cakes, with lead time and a rough price

How many days notice, what a typical eight inch celebration cake costs, and how to order. This is the highest value enquiry a bakery gets.

Allergens and dietary options

Gluten free, vegan, nut handling. Written plainly, with an honest note about a shared kitchen if that is the case.

Collection, delivery, and wholesale

Whether you supply cafes locally. One paragraph has won bakeries standing weekly orders.

Where you are, and parking

Address, a map link, and the nearest sensible place to leave a car for ten minutes.

What it costs

$199 to build it, $15 a month to keep it online and looked after, and the web address from $35 a year in your name. Nothing is charged until you have seen the finished page.

What you actually end up owning

Most ways of getting a website end with you renting one. Cancel a builder subscription and the pages stop existing; there is nothing to take with you because there was never a file. That is the trade you make for the monthly price, and plenty of people make it knowingly.

This is not that. What gets built for you is a WordPress theme: a real folder of files, with its own style.css, index.php and functions.php, that installs through Appearance, Themes, Add New, Upload Theme on any WordPress host in the world. We host it for you at $15 a month so you never have to think about it, and the web address is registered in your name, not ours.

If you ever want to leave, ask for a copy and it is yours: the theme file, the address, the content. You can hand it to any developer and they will recognise exactly what they are looking at, because it is an ordinary WordPress theme and not a proprietary export nobody else can open.

How the build actually runs

You describe the business

The name, what you do, and anything a customer should know. One or two sentences is the whole brief. No sitemap, no wireframe, no discovery call.

The site is built and written

Design, words, layout and licensed photography chosen for your trade, composed into a finished page in about a minute. You see it before you spend anything.

You change what you want to

Click any line of text and type over it. Swap any photo for one of yours, which always looks better. Delete a section you do not want.

You pick the address and go live

Search for the address you want, we register it in your name, point it at the site, secure it with a certificate, and email you when it is live.