Most people who land on a plumber's site are standing next to something that is leaking. They are not browsing. They want to know you cover their street, that you can come today, and what it will cost before you arrive.
Two completely different people arrive at a plumber's website. One has a burst pipe and will call whoever answers first. The other is planning a bathroom and will read for ten minutes, compare three companies, and decide next week. A site that serves only the second one loses the emergency call, which is the more profitable of the two.
So the phone number goes at the top, as a link that dials when it is tapped, and it stays visible when the page scrolls on a phone. Underneath it goes the one sentence that decides whether the call happens at all: the hours you actually answer, and whether there is a callout charge. A visitor who has to hunt for either of those calls the next company instead.
tel: link in the header, repeated at the bottom, so a wet hand and a cracked screen can still reach you.A local agency quotes somewhere between $2,500 and $6,000 for a plumbing site in the United States, or roughly $3,000 to $7,500 in Canada, and takes three to six weeks, most of which is spent waiting for you to send content. A freelancer is $800 to $2,500. A template on a builder is $200 to $600 a year, and the work of writing it and laying it out is yours.
Here it is $199 once, $15 a month for hosting, and the address from $35 a year. You see the finished site before any of that is charged. If you look at it and decide against it, you close the tab and nothing has happened.
Most ways of getting a website end with you renting one. Cancel a builder subscription and the pages stop existing; there is nothing to take with you because there was never a file. That is the trade you make for the monthly price, and plenty of people make it knowingly.
This is not that. What gets built for you is a WordPress theme: a real folder of files, with its own style.css, index.php and functions.php, that installs through Appearance, Themes, Add New, Upload Theme on any WordPress host in the world. We host it for you at $15 a month so you never have to think about it, and the web address is registered in your name, not ours.
If you ever want to leave, ask for a copy and it is yours: the theme file, the address, the content. You can hand it to any developer and they will recognise exactly what they are looking at, because it is an ordinary WordPress theme and not a proprietary export nobody else can open.
A plumbing company, built by the same code that would build yours. Nothing here is a mock-up: the frame below is a live page, rendered by the same code that builds a customer's site.
Free to look at the finished site. You pay when you want it live.
Addresses cost different amounts by ending: a .com is cheaper than a .io. We charge what the registrar charges us plus a small margin, and show the exact figure before you pay.
That is the main case, not the afterthought. Somewhere around three quarters of the people who find a plumber through a search do it on a phone, usually while looking at the problem. The number is tappable, the text is large enough to read without zooming, and the page loads on a weak signal because there is almost nothing to download.
Yes, and you should. Write the callout fee and the hourly rate, and say what happens after hours. You can change any of those figures yourself afterwards without asking us, so a price rise is a two minute job.
List them. Name the towns, the neighbourhoods and the ZIP or postal codes you actually travel to, in the words a customer would use. A page that names your real service area outranks one that says "nationwide" for every search that matters to you.
Not at the start. One well-written page that covers emergency work, bathrooms, boilers and drains does more for a small plumbing company than six thin pages, and it is far less to keep up to date. Pages can be added later if one service grows enough to deserve its own.
Free to look, and nothing to cancel if you decide against it.
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