A roofing website that survives the comparison

Roofing customers are mostly checking that you exist

The sequence is predictable. Storm damage or a leak, a search, three companies, and then fifteen minutes of checking each one: is there an address, is there a real phone number, are there photographs of roofs that were plainly not taken from a stock library, does anyone say how long the guarantee is.

A site that answers all four in the first screen wins that comparison against two sites that answer none, even if all three quote the same price. Nothing on the page needs to be clever. It needs to be checkable.

The sections that matter for a roofer

Finished roofs, photographed from the ground

Six or eight of your own jobs beats any amount of writing. Before and after on the same house is stronger again.

The guarantee, with a number of years

And what it covers. "Fully guaranteed" is read as nothing; "ten year workmanship guarantee, in writing on completion" is read as a promise.

Insurance and scaffolding

Public liability cover and who arranges the scaffold. Both are things a nervous customer has been told to ask about.

Emergency and storm work

Temporary covering, how fast you can get there, and whether you deal with the insurer directly. This is the highest-intent search there is in roofing.

The work you take, by type

Flat roofs, tiles and slate, chimneys, fascias and guttering, moss and gutter clearing. People search for the part that is broken.

A free inspection, with its limits written down

Say what is free and what is not, so the first conversation is not a negotiation about the second one.

Cost, and why it is not eight thousand dollars

Roofing companies are quoted more than most trades for a website, because the agency knows the job value is high. $3,000 to $8,000 is normal in both the United States and Canada, plus $100 to $300 a month on a retainer for changes.

Ours is $199 to build and $15 a month to host, and you change the page yourself. The address is from $35 a year and stays registered to you whatever happens to us.

What you actually end up owning

Most ways of getting a website end with you renting one. Cancel a builder subscription and the pages stop existing; there is nothing to take with you because there was never a file. That is the trade you make for the monthly price, and plenty of people make it knowingly.

This is not that. What gets built for you is a WordPress theme: a real folder of files, with its own style.css, index.php and functions.php, that installs through Appearance, Themes, Add New, Upload Theme on any WordPress host in the world. We host it for you at $15 a month so you never have to think about it, and the web address is registered in your name, not ours.

If you ever want to leave, ask for a copy and it is yours: the theme file, the address, the content. You can hand it to any developer and they will recognise exactly what they are looking at, because it is an ordinary WordPress theme and not a proprietary export nobody else can open.

How the build actually runs

You describe the business

The name, what you do, and anything a customer should know. One or two sentences is the whole brief. No sitemap, no wireframe, no discovery call.

The site is built and written

Design, words, layout and licensed photography chosen for your trade, composed into a finished page in about a minute. You see it before you spend anything.

You change what you want to

Click any line of text and type over it. Swap any photo for one of yours, which always looks better. Delete a section you do not want.

You pick the address and go live

Search for the address you want, we register it in your name, point it at the site, secure it with a certificate, and email you when it is live.