SimpleWebflow

A salon website that leads with the price list

Every salon website analytics report says the same thing. The price list is the most visited part of the site, by a distance, and on most salon sites it is two clicks away or missing entirely.

Price list first Stylists named Gallery of real work
Build my website Free to see it finished. No card until you go live.

The price list is not a page, it is the page

A new client choosing a salon is doing one arithmetic problem: cut and colour, roughly, versus what they pay now. Until that is answered nothing else on the site is being read.

Put it high, write it as a list with real numbers, and band it by stylist level if your prices vary that way. Where a service genuinely cannot be priced without a consultation, say that in place of the number rather than leaving a gap, because a gap reads as expensive.

The sections that matter for a salon

Prices, by service and by stylist level
Cut, colour, highlights, treatments, extensions. Real figures or honest ranges.
The stylists, by name and photograph
Clients book a person, not a premises. Two sentences each on what they specialise in.
A gallery of your own work
Client photographs, with permission, beat any stock image. Colour work in particular sells on evidence.
How to book, in one place
A phone number, or a link to whatever booking app you already use. Not both, buried in different corners.
The cancellation and deposit policy
Written down, once, politely. It stops the conversation being had at the door.
Patch tests and consultations
Which services need one and how far ahead. This is the detail that turns a first colour booking into a smooth one.

Cost

$199 to build, $15 a month to host, address from $35 a year in the salon's name. See it finished before you pay.

What you actually end up owning

Most ways of getting a website end with you renting one. Cancel a builder subscription and the pages stop existing; there is nothing to take with you because there was never a file. That is the trade you make for the monthly price, and plenty of people make it knowingly.

This is not that. What gets built for you is a WordPress theme: a real folder of files, with its own style.css, index.php and functions.php, that installs through Appearance, Themes, Add New, Upload Theme on any WordPress host in the world. We host it for you at $15 a month so you never have to think about it, and the web address is registered in your name, not ours.

If you ever want to leave, ask for a copy and it is yours: the theme file, the address, the content. You can hand it to any developer and they will recognise exactly what they are looking at, because it is an ordinary WordPress theme and not a proprietary export nobody else can open.

How the build actually runs

You describe the business
The name, what you do, and anything a customer should know. One or two sentences is the whole brief. No sitemap, no wireframe, no discovery call.
The site is built and written
Design, words, layout and licensed photography chosen for your trade, composed into a finished page in about a minute. You see it before you spend anything.
You change what you want to
Click any line of text and type over it. Swap any photo for one of yours, which always looks better. Delete a section you do not want.
You pick the address and go live
Search for the address you want, we register it in your name, point it at the site, secure it with a certificate, and email you when it is live.

What one of these looks like finished

An appointment-based example. A salon build puts the price list and the stylists where this one puts services and the clinic. Nothing here is a mock-up: the frame below is a live page, rendered by the same code that builds a customer's site.

Northgate PhysiotherapyPhysiotherapy clinic, Hamilton. A fictional business, built to show the output. Open full size

What it costs

Free to look at the finished site. You pay when you want it live.

Website set-up One time. Designed, written, built. $199
Hosting Online, secured, backed up. $15/mo
Your web address Registered in your name, renewed yearly. from $35/yr
Today then $15/mo, or $150/yr to save two months $199
Free to see it finished No card to look Cancel whenever

Addresses cost different amounts by ending: a .com is cheaper than a .io. We charge what the registrar charges us plus a small margin, and show the exact figure before you pay.

Questions

We book through an app. Does the site replace it?

No, and it should not. Keep the booking app and link to it prominently from the site. What the app cannot do is rank in a search or carry your price list and your work in a form you own.

Instagram is where our work lives.

Keep it. Instagram is the best shop window a salon has. It is also a platform that decides what your followers see, cannot be found by someone without an account, and is not yours. The site is the part that is.

Can we update prices ourselves?

Yes, from a private editing link, in a couple of minutes, as often as you like.

Can each stylist have their own section?

Yes. Add a photograph and a short biography for each from the editor.

Keep reading

Describe your business.
See what we make of it.

Free to look, and nothing to cancel if you decide against it.

Build my website