SimpleWebflow

A dental website that answers the nervous patient

Two searches bring people to a dentist: "dentist taking new patients" and "emergency dentist". Both are urgent, both are decided in minutes, and most practice websites answer neither above the fold.

New patient status up front Emergency route stated Treatment prices listed
Build my website Free to see it finished. No card until you go live.

Say whether you are taking new patients

It is the first question and it is almost never answered. A practice that writes "we are accepting new patients, and we direct bill most major insurers" at the top of the page saves itself a hundred phone calls a month and earns the trust of everyone who reads it, including the people it turns away.

Immediately after it belongs the emergency route: whether you keep same-day slots, what time to call, and what to do after hours. Someone in genuine dental pain is not going to read a paragraph about your practice philosophy to find it.

The sections that matter for a practice

New patient availability, stated
Whether you are accepting them, which insurers you are in network with, whether you direct bill, and how to register. Update it when it changes.
Emergency appointments
Same-day slots, the number to call, and the after-hours arrangement.
Treatment prices
Check-up, hygienist, white fillings, crowns, whitening, implants from. A price list is the most-visited page on almost every dental site.
Nervous patients
What you do differently, whether sedation is available, and how to tell you before arriving. This is a large, underserved search.
The clinicians
Names, licence numbers, and what each one focuses on. Your state or provincial board expects the numbers and patients read the sentences.
Payment, plans and financing
Whether you offer an in-house membership plan or third-party financing on larger treatment, which insurers you are in network with, and whether you direct bill or the patient claims it back.

Cost

The build is $199, hosting is $15 a month, and the web address is from $35 a year registered to the practice. Free to see finished before you commit.

What you actually end up owning

Most ways of getting a website end with you renting one. Cancel a builder subscription and the pages stop existing; there is nothing to take with you because there was never a file. That is the trade you make for the monthly price, and plenty of people make it knowingly.

This is not that. What gets built for you is a WordPress theme: a real folder of files, with its own style.css, index.php and functions.php, that installs through Appearance, Themes, Add New, Upload Theme on any WordPress host in the world. We host it for you at $15 a month so you never have to think about it, and the web address is registered in your name, not ours.

If you ever want to leave, ask for a copy and it is yours: the theme file, the address, the content. You can hand it to any developer and they will recognise exactly what they are looking at, because it is an ordinary WordPress theme and not a proprietary export nobody else can open.

How the build actually runs

You describe the business
The name, what you do, and anything a customer should know. One or two sentences is the whole brief. No sitemap, no wireframe, no discovery call.
The site is built and written
Design, words, layout and licensed photography chosen for your trade, composed into a finished page in about a minute. You see it before you spend anything.
You change what you want to
Click any line of text and type over it. Swap any photo for one of yours, which always looks better. Delete a section you do not want.
You pick the address and go live
Search for the address you want, we register it in your name, point it at the site, secure it with a certificate, and email you when it is live.

What one of these looks like finished

A clinic example. A dental build puts new patient status and emergencies where this one puts the services list. Nothing here is a mock-up: the frame below is a live page, rendered by the same code that builds a customer's site.

Northgate PhysiotherapyPhysiotherapy clinic, Hamilton. A fictional business, built to show the output. Open full size

What it costs

Free to look at the finished site. You pay when you want it live.

Website set-up One time. Designed, written, built. $199
Hosting Online, secured, backed up. $15/mo
Your web address Registered in your name, renewed yearly. from $35/yr
Today then $15/mo, or $150/yr to save two months $199
Free to see it finished No card to look Cancel whenever

Addresses cost different amounts by ending: a .com is cheaper than a .io. We charge what the registrar charges us plus a small margin, and show the exact figure before you pay.

Questions

Are there advertising rules we have to follow?

Yes. Dental advertising is regulated and claims about outcomes, before and after imagery, and the way prices are presented are all covered by your state or provincial board's guidance, which differs between them. You control every word on the page, so keep it within the guidance where you practise; we build the page, we do not sign off the claims.

Can patients book online?

The site takes enquiries by email and shows your number, and it can link to a booking system you already run. It does not hold appointment slots itself.

Can we list every treatment?

You can, but a shorter list that people read beats a complete one they scroll past. Lead with check-ups, hygiene, emergencies and the two or three treatments you most want more of.

How do we keep the price list current?

Edit it yourself from a private link. It takes a couple of minutes and needs nobody's help.

Keep reading

Describe your business.
See what we make of it.

Free to look, and nothing to cancel if you decide against it.

Build my website